http://marcelotolentino.com Marcelo Tolentino Sun, 10 Mar 2013 14:18:59 +0000 http://marcelotolentino.com en http://marcelotolentino.com/Fujocka http://marcelotolentino.com/following/marcelotolentino.com/Fujocka Sun, 10 Mar 2013 14:18:59 +0000 Marcelo Tolentino 796432 When you work with image retouching, “meticulous” is more than an adjective; it’s a life motto. That’s why we say that at Fujocka, no pixel goes unnoticed. <img src="http://payload.cargocollective.com/1/1/47773/796432/WOMEN PIXELS1.jpg" width="670" height="957" width_o="700" height_o="1000" src_o="http://payload.cargocollective.com/1/1/47773/796432/WOMEN PIXELS1_o.jpg" data-mid="5391225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796432/MEN PIXELS1.jpg" width="670" height="957" width_o="700" height_o="1000" src_o="http://payload.cargocollective.com/1/1/47773/796432/MEN PIXELS1_o.jpg" data-mid="5391224" border="0" align="left"/> When you work with image retouching, “meticulous” is more than an adjective; it’s a life motto. That’s why we say that at Fujocka, no pixel goes unnoticed. ... http://marcelotolentino.com/Design-Illustration http://marcelotolentino.com/following/marcelotolentino.com/Design-Illustration Fri, 11 May 2012 17:18:05 +0000 Marcelo Tolentino 3388391 Fisherman's Bible – Print campaign for an annual publication about fishing. <img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino.jpeg" width="473" height="672" width_o="473" height_o="672" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino_o.jpeg" data-mid="17419549" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-1.jpeg" width="473" height="672" width_o="473" height_o="672" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-1_o.jpeg" data-mid="17419570" border="0" align="left"/> World Wine – Illustrations for this brazilian wine importer. <img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-17.jpeg" width="459" height="596" width_o="459" height_o="596" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-17_o.jpeg" data-mid="17419550" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-16.jpeg" width="670" height="428" width_o="670" height_o="428" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-16_o.jpeg" data-mid="17419551" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-15.jpeg" width="670" height="428" width_o="670" height_o="428" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-15_o.jpeg" data-mid="17419552" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-14.jpeg" width="670" height="428" width_o="670" height_o="428" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-14_o.jpeg" data-mid="17419553" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-13.jpeg" width="670" height="428" width_o="670" height_o="428" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-13_o.jpeg" data-mid="17419554" border="0" align="left"/> Cine Cultura – Cine Cultura is a Cinema Club supported by the biggest bookstore in Latin America. The identity of Cine Cultura was created from great movies icons forming versatile patterns. <img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-8.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-8_o.jpeg" data-mid="17419561" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-9.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-9_o.jpeg" data-mid="17419560" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-6.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-6_o.jpeg" data-mid="17419564" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-7.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-7_o.jpeg" data-mid="17419562" border="0" align="left"/> Applications <img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-11.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-11_o.jpeg" data-mid="17419556" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-10.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-10_o.jpeg" data-mid="17419557" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-12.jpeg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-12_o.jpeg" data-mid="17419555" border="0" align="left"/> Posters for concerts and festivals. <img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-5.jpeg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-5_o.jpeg" data-mid="17419565" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-4.jpeg" width="453" height="640" width_o="453" height_o="640" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-4_o.jpeg" data-mid="17419566" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-3.jpeg" width="452" height="640" width_o="452" height_o="640" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-3_o.jpeg" data-mid="17419567" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-2.jpeg" width="438" height="640" width_o="438" height_o="640" src_o="http://payload54.cargocollective.com/1/1/47773/3388391/marcelotolentino-2_o.jpeg" data-mid="17419569" border="0" align="left"/> Fisherman's Bible – Print campaign for an annual publication about fishing. World Wine – Illustrations for this brazilian wine importer. Cine Cultura –... http://marcelotolentino.com/TAP-Viracopos-Europe http://marcelotolentino.com/following/marcelotolentino.com/TAP-Viracopos-Europe Wed, 02 Mar 2011 21:07:21 +0000 Marcelo Tolentino 1125269 TAP was launching a new flight from one of São Paulo’s suburban airports to Europe. In a city where traffic jams turn 15 minute commutes into hours under incessant pollution and noise, anything that makes your trip shorter is welcome. TAP was launching a new flight from one of São Paulo’s suburban airports to Europe. In a city where traffic jams turn 15 minute commutes into hours under... http://marcelotolentino.com/Mega-Sena http://marcelotolentino.com/following/marcelotolentino.com/Mega-Sena Wed, 02 Mar 2011 16:45:03 +0000 Marcelo Tolentino 1124416 Mega Sena is the biggest lottery in Brazil and "Mega-Sena Sem Esforço" is an iPhone App still being built. As soon as it’s ready, it will make millionaire wannabes’ lives much easier. With this app, users will be able to save their bets manually or with a picture and have the app check all the results automatically. Zero effort, maximum adrenaline. Good luck! <img src="http://payload.cargocollective.com/1/1/47773/1124416/1.jpg" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/1/47773/1124416/1_o.jpg" data-mid="5405253" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/1124416/2.jpg" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/1/47773/1124416/2_o.jpg" data-mid="5405255" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/1124416/3.jpg" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/1/47773/1124416/3_o.jpg" data-mid="5405257" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/1124416/4.jpg" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/1/47773/1124416/4_o.jpg" data-mid="5405260" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/1124416/5_5.jpg" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/1/47773/1124416/5_5_o.jpg" data-mid="5405272" border="0" align="left"/> Mega Sena is the biggest lottery in Brazil and "Mega-Sena Sem Esforço" is an iPhone App still being built. As soon as it’s ready, it will make millionaire... http://marcelotolentino.com/TAP-instanTAP http://marcelotolentino.com/following/marcelotolentino.com/TAP-instanTAP Wed, 02 Mar 2011 15:50:18 +0000 Marcelo Tolentino 1124153 The average aircraft can fly about 200 people. During several hours, they’re all going to be on their seats, memorizing boring inflight magazines. We wanted to change that. So we created InstanTAP: a tool which allows passengers to interact with each other via short messages and talk a bit about the place their all headed to: restaurant tips, exhibitions that are about to happen, and/or even invite other passengers to share a cab to a hotel or neighborhood. <img src="http://payload.cargocollective.com/1/1/47773/1124153/interface1.jpg" width="670" height="402" width_o="1024" height_o="615" src_o="http://payload.cargocollective.com/1/1/47773/1124153/interface1_o.jpg" data-mid="5406604" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/1124153/interface2.jpg" width="670" height="402" width_o="1024" height_o="615" src_o="http://payload.cargocollective.com/1/1/47773/1124153/interface2_o.jpg" data-mid="5406607" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/1124153/interface3.jpg" width="670" height="506" width_o="1024" height_o="774" src_o="http://payload.cargocollective.com/1/1/47773/1124153/interface3_o.jpg" data-mid="5406611" border="0" align="left"/> The average aircraft can fly about 200 people. During several hours, they’re all going to be on their seats, memorizing boring inflight magazines. We wanted to... http://marcelotolentino.com/Anorexia http://marcelotolentino.com/following/marcelotolentino.com/Anorexia Sat, 18 Dec 2010 16:50:07 +0000 Marcelo Tolentino 796661 When we decided to participate on the FIAP Young Creatives competition, we were given a tricky brief: alert people on the problems of anorexia. But then we thought: the true problem of anorexia doesn’t lie on the consequences, but on the cause; not the lack of food, but the lack of knowledge. <img src="http://payload.cargocollective.com/1/1/47773/796661/9_anorexia1_o.jpg" width="482" height="676" width_o="482" height_o="676" src_o="http://payload.cargocollective.com/1/1/47773/796661/9_anorexia1_o_o.jpg" data-mid="5395952" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796661/9_anorexia2_o.jpg" width="482" height="676" width_o="482" height_o="676" src_o="http://payload.cargocollective.com/1/1/47773/796661/9_anorexia2_o_o.jpg" data-mid="5395957" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796661/9_anorexia3_o copy.jpg" width="482" height="676" width_o="482" height_o="676" src_o="http://payload.cargocollective.com/1/1/47773/796661/9_anorexia3_o copy_o.jpg" data-mid="5395958" border="0" align="left"/> When we decided to participate on the FIAP Young Creatives competition, we were given a tricky brief: alert people on the problems of anorexia. But then we thought:... http://marcelotolentino.com/Eikepedia http://marcelotolentino.com/following/marcelotolentino.com/Eikepedia Thu, 16 Dec 2010 19:11:04 +0000 Marcelo Tolentino 864600 Wikipedia’s annual fundraising campaign had started and because we love them so much, we decided to help. To get some attention to their cause we created the hash tag #eikepedia that intended on making an appeal to the Brazilian billionaire Eike Batista (also 8th richest man in the world). The campaign resonated with national and international sites and had quite impressive results. <img src="http://payload.cargocollective.com/1/1/47773/864600/eikepedia_o.jpg" width="670" height="509" width_o="984" height_o="749" src_o="http://payload.cargocollective.com/1/1/47773/864600/eikepedia_o_o.jpg" data-mid="5394776" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/47773/864600/eikepedia2.jpg" width="670" height="670" width_o="886" height_o="886" src_o="http://payload.cargocollective.com/1/1/47773/864600/eikepedia2_o.jpg" data-mid="17419302" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/864600/eikepedia1.jpg" width="670" height="670" width_o="886" height_o="886" src_o="http://payload.cargocollective.com/1/1/47773/864600/eikepedia1_o.jpg" data-mid="17419304" border="0" align="left"/> Wikipedia’s annual fundraising campaign had started and because we love them so much, we decided to help. To get some attention to their cause we created the hash... http://marcelotolentino.com/Soundboard-Genius http://marcelotolentino.com/following/marcelotolentino.com/Soundboard-Genius Sat, 27 Nov 2010 16:19:46 +0000 Marcelo Tolentino 813974 Developed in conjunction with Weka, the Soundboard & Genius of gaga Ilheus is an iPhone App based on the meme "gaga Ilheus". Not much of use but, can guarantee a good time of fun. To download just click here. <img src="http://payload.cargocollective.com/1/1/47773/813974/mzl.jhnbefke.320x480-75.jpg" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/1/47773/813974/mzl.jhnbefke.320x480-75_o.jpg" data-mid="3869665" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/813974/mzl.ofrmnwev.320x480-75.jpg" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/1/47773/813974/mzl.ofrmnwev.320x480-75_o.jpg" data-mid="3869666" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/813974/mzl.rbwnwflg.320x480-75.jpg" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/1/47773/813974/mzl.rbwnwflg.320x480-75_o.jpg" data-mid="3869667" border="0" align="left"/> Developed in conjunction with Weka, the Soundboard & Genius of gaga Ilheus is an iPhone App based on the meme "gaga Ilheus". Not much of use but, can guarantee a... http://marcelotolentino.com/Cabore-2009 http://marcelotolentino.com/following/marcelotolentino.com/Cabore-2009 Sat, 20 Nov 2010 16:02:38 +0000 Marcelo Tolentino 796698 In 2009, Caboré (the biggest award in Brazilian advertising) turned 30. To celebrate, we decided to play on one of the biggest misconceptions outsiders have of this industry: “Admen have an easy life, right?” The campaign was divided into 2 steps: Step one - TEASERS Ads run in the Meio & Mensagem newspaper. <img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009teaser1web_o.jpg" width="670" height="526" width_o="900" height_o="707" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009teaser1web_o_o.jpg" data-mid="5400734" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009teaser2web_o.jpg" width="670" height="526" width_o="900" height_o="707" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009teaser2web_o_o.jpg" data-mid="5400735" border="0" align="left"/> We found people who weren’t in the ad industry and asked them the question: “Admen have an easy life, right?” With their answers, we created short films that were posted on Caboré's website . Step 2- CAMPAIGN In the main campaign, we put an end to the myth of an easy life with infographics depicting the harsh hardworking reality of the industry. <img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009anuncio1web_o.jpg" width="670" height="526" width_o="900" height_o="707" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009anuncio1web_o_o.jpg" data-mid="5400729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009anuncio2web_o.jpg" width="670" height="526" width_o="900" height_o="707" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009anuncio2web_o_o.jpg" data-mid="5400731" border="0" align="left"/> In the campaign’s website, we created a tool where creatives could create their own personalized infographics, which included time spent changing layouts, pizzas ordered, campaigns killed, and more. These unique images could then be shared on their social networks. <img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009site1web.jpg" width="670" height="347" width_o="900" height_o="467" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009site1web_o.jpg" data-mid="3786124" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009site2web.jpg" width="670" height="353" width_o="900" height_o="475" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009site2web_o.jpg" data-mid="3786126" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796698/cabore2009site3web.jpg" width="670" height="336" width_o="900" height_o="452" src_o="http://payload.cargocollective.com/1/1/47773/796698/cabore2009site3web_o.jpg" data-mid="3786128" border="0" align="left"/> The final step of the campaign included interviews with professionals who had already won the Caboré. Again, we asked them the question: "Admen have an easy life, right?" With the testimonials of these highly decorated professionals we created 12 films, shown during the award ceremony. In 2009, Caboré (the biggest award in Brazilian advertising) turned 30. To celebrate, we decided to play on one of the biggest misconceptions outsiders have of... http://marcelotolentino.com/Vespa http://marcelotolentino.com/following/marcelotolentino.com/Vespa Sat, 20 Nov 2010 15:54:53 +0000 Marcelo Tolentino 796672 Vespa is the classic scooter. And to advertise these awesome cute bikes, we decided to reinterpret the classic posters they once used when the motorcycles first came out. <img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa1.jpg" width="482" height="642" width_o="482" height_o="642" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa1_o.jpg" data-mid="3786043" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa2.jpg" width="482" height="642" width_o="482" height_o="642" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa2_o.jpg" data-mid="3786044" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa3.jpg" width="482" height="642" width_o="482" height_o="642" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa3_o.jpg" data-mid="3786045" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa4.jpg" width="482" height="672" width_o="482" height_o="672" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa4_o.jpg" data-mid="5396541" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa2_2.jpg" width="482" height="672" width_o="482" height_o="672" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa2_2_o.jpg" data-mid="5396536" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa3_3.jpg" width="482" height="672" width_o="482" height_o="672" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa3_3_o.jpg" data-mid="5396539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa1_1.jpg" width="482" height="672" width_o="482" height_o="672" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa1_1_o.jpg" data-mid="5396535" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/47773/796672/14_vespa10.jpg" width="482" height="642" width_o="482" height_o="642" src_o="http://payload.cargocollective.com/1/1/47773/796672/14_vespa10_o.jpg" data-mid="3786053" border="0" align="left"/> Vespa is the classic scooter. And to advertise these awesome cute bikes, we decided to reinterpret the classic posters they once used when the motorcycles first...